Iaso Iaso
discipline
Brand Identity
PROJECT
Iaso Iaso
CLIENT
Kara Pinakis
Credits
NA
STORY
Iaso Iaso is a brand that prioritizes healing, creating, giving, joy, hope, and beauty, with an experimental twist. The company's goal is to build a world full of rich patterns and escapism, spanning different modes of expression such as written word, pattern design, scarf design, and photography. Iaso's core identity is rooted in the concepts of craft and healing. The brand's logo is clean but not without imperfections, and it takes inspiration from the Evil Eye, a symbol to safeguard both the brand and the wearer during their journey. The supporting typography is elaborate and artistic, while the color palette, which takes cues from vintage and antique references, evokes a sense of nostalgia. The overall approach is intricate and ornamental, contributing to a world of dreamy reverie.
